How to Set Up a Social Wall for Your Next Event [Step-by-Step]

Here’s a step-by-step guide to set up a social wall for your next event—perfect for increasing engagement, showcasing attendee content, and creating a real-time buzz:

✅ How to Set Up a Social Wall for Your Next Event [Step-by-Step]

Step 1: Choose the Right Social Wall Platform

Select a social wall provider that suits your event needs. Popular options include:

• Mashflu

• Walls.io

• Taggbox

• Everwall

• TINT

Look for features like:

• Real-time updates

• Custom branding

• Moderation tools

• Multi-platform integration (Instagram, Twitter, LinkedIn, YouTube, etc.)

Step 2: Pick a Hashtag or Social Tag

Create a unique and relevant hashtag for your event (e.g., #TechSummit2025).

🔁 Promote this hashtag before and during the event:

• On invites and registration pages

• In event emailers

• On physical signage and screens at the venue

Step 3: Aggregate Social Media Content

Connect your social accounts and define content sources:

• By hashtag: Pull posts using your official hashtag.

• By handles: Display posts from your own brand or speaker accounts.

• By mentions or keywords: Track and display relevant audience interactions.

Step 4: Customize Your Social Wall

Personalize the design to match your event’s theme:

• Add your logo, brand colors, and background

• Choose layout styles (carousel, grid, ticker, etc.)

• Enable content moderation (filter spam or irrelevant posts)

Step 5: Display It at the Event

Showcase your social wall where it gets the most visibility:

• Projector screens

• LED video walls

• Digital kiosks

• Virtual event platforms (for hybrid/online events)

Pro tip: Place screens near high-traffic zones like registration, lounges, or breakout rooms.

Step 6: Engage and Moderate in Real-Time

• Assign a team member to monitor and approve posts

• Run contests or live polls to increase participation

• Highlight VIP posts or featured speakers

Step 7: Analyze the Results

Post-event, review analytics from the social wall platform:

• Number of posts and interactions

• Reach and impressions

• Most active users or best-performing posts

📊 Use this data to measure ROI and plan better for future events.

🎉 Bonus Tip:

Encourage attendees to post using your hashtag by offering rewards, shoutouts, or giveaways—turn them into event ambassadors!

Would you like a printable checklist version of this guide or a visual infographic?